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How retailers can alter customer behavior to encourage more sustainable returns

  • Written by Christopher Faires, Postdoctoral Researcher in Supply Chain Management, Iowa State University
How retailers can alter customer behavior to encourage more sustainable returnsRetail returns have become big business for UPS. AP Photo/Toby Talbot

Back-to-school sales are underway, and people across the country will be shopping online to fill up backpacks, lockers and closets – and they’ll be taking advantage of free returns.

Making it easy for customers to return items at no cost started as a retail strategy...

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