Tip pressure might work in the moment, but customers are less likely to return
- Written by Sara Hanson, Associate Professor of Marketing, University of Richmond
Nobody likes feeling pressured.lechatnoir/E+ via Getty ImagesHave you ever hesitated at the register, uncomfortable as an employee watched you choose a tip? It’s not just you. The rise of digital tipping systems – from point-of-sale devices held by employees to countertop screens that clearly display your selection – is changing...







