ACN Business

Marketing for cybersecurity products often leaves consumers less secure

Written by Doug Jacobson, Professor of Electrical and Computer Engineering, Iowa State University

Scare tactics might help sell security products, but they can actually make you less safe.selimaksan/E+ via Getty Images

You have likely seen multiple ads for products and services designed to make you more secure online. When you turn on your television, see online ads, or even when you get in-app notifications, you are likely to encounter...

Nutifood–ViPlus Dairy Partnership Gains Victorian Government Support in Vietnam Visit
Nutifood has stepped up its global ambitions. The first GippsNature product signals a new chapter in Vietnam - Australia…
Australian businesses have actually been slow to adopt AI, survey finds
Burst/UnsplashOver the past few years, we have repeatedly been told artificial intelligence (AI) is coming for our jobs. In M…
Years in the making, the first complete monthly inflation report is almost here
A new “complete” monthly consumer price index (CPI) will be released next week, and will become Australia’s…
Franchise businesses have long been plagued by scandals. Domino’s is just the latest
The blue and red boxes with white dots are immediately recognisable as containing Domino’s pizzas. The pizza chain is A…
Plane and car crash testing is still designed to keep men safe. That puts women in danger
Karl Baron/Flickr/Wikimedia Commons, CC BYThe next time you board a commercial flight and are told how to sit in the brace po…
Just 18 firms won 50% of federal Indigenous procurement spending: new study
Australia’s decade-old Indigenous Procurement Policy has been hailed by both sides of politics as a success in Indigeno…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Understanding the Importance of Property Valuation Services in Darwin
Introduction Darwin’s property market is known for its unique blend of residential, commercial, and rural investments. With constant changes in market demand, infrastructure development, and lifestyle shifts, understanding the real value…

Economists' poll says we can fix the banks. But that doesn't mean we will
Most of the economists polled think better regulation can make banks put customers first. The rest think it will need more.ShutterstockAfter three years and 35 polls, the Economic Society of…
How Generative AI Is Reshaping SEO for Industrial B2B Marketing
The B2B marketing landscape for industrial companies is rapidly growing, driven by technological advancements and changing market dynamics. A key development is the integration of generative AI in search engine…
The Impact of Commercial Rubbish Removal on Your Environment
Effective waste management is an essential part of running any business, and its importance extends far beyond keeping premises clean. The way commercial waste is handled can have significant environmental…

Deputy partners with SuperAPI to streamline employee onboarding and help get shift-based industries ready for PayDay Super

Deputy, the global people platform for shift-based work, has announced a new partnership with SuperAPI, marking a major enhancement to its HR pro...

KuCoin invests in Australian sponsorships of the ACC, plus a major campaign with golf icon Adam Scott

KuCoin, a leading global crypto platform built on trust, announced the appointment of James Pinch as the Australian Managing Director, the establish...

Australian companies pitching to the world’s wealthiest investors

#CapTech 2025 to bring world investors to Australia’s doorstep One of Australia’s leading business and capital events is bringing together inves...

Small business backlash builds as RBA’s surcharge ban risks fuelling inflation

Australia’s small business sector has launched a fierce campaign against the Reserve Bank of Australia’s (RBA) proposed ban on debit and credit card...

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...