ACN Business

Consumers value a product viewed online more if they see it being virtually touched

Written by Andrea Luangrath, Assistant Professor of Marketing, University of Iowa

Apple reportedly has policies designed to encourage consumers to touch its products. AP Photo/Marcio Jose Sanchez

The Research Brief is a short take about interesting academic work.

The big idea

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a...

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