What are automotive 'over-the-air' updates? A marketing professor explains
- Written by Vivek Astvansh, Professor of Marketing and Data Science, Indiana University
Most EV recalls don't require a mechanic.Spencer Platt/Getty ImagesWhenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the affected vehicles. Automakers must also recall those cars,...
