WARC Awards 2018 - Effective Use of Brand Purpose shortlist announced
- Written by ACN Newswire
The panel of 17 brand purpose judges (www.warc.com/WARCAwards/purpose-judges.info[1]) chaired by Claudia Willvonseder, Chief Marketing Officer, IKEA, has selected for the shortlist three Global, three US and three Indian campaigns as well as campaigns from Australia, Brazil, Indonesia, Israel, Mexico, Peru, Saudi Arabia, Spain, United Arab Emirates, Irish Republic and United Kingdom.
The shortlisted entries are:
Girls Do(n't) Fight - Reebok - McCann Worldgroup India - IndiaHelping India cope with the death of cash - Paytm - One97 Communications - McCann Worldgroup India - IndiaRescue Rashie - Westpac - Westpac Banking Corporation Australia - Saatchi & Saatchi - AustraliaThe Vaseline Healing Project - Vaseline - Unilever - BBH New York - United StatesSea Hero Quest - Deutsche Telekom - Saatchi & Saatchi London - GlobalBeautiful Lengths - Pantene - Procter & Gamble - MediaCom Connections Israel - Israel#MakeWhatsNext in STEM - Microsoft - m:united//McCann - GlobalThe doll that chose to drive - Audi Spain - Volkswagen Group Espana Distribucion - Proximity Barcelona - SpainLifehackers - Universidad de Ingenieria y Tecnologia (UTEC) - Copiloto - PeruAn ocean of good - Aquaguard - Eureka Forbes - Triton Communications - India-A beacon of light in the dark - Guinness - Diageo - AMVBBDO - Irish Republic, United KingdomThis is what happens when pimps and whores become marketers - Libresse/Bodyform - Essity - AMVBBDO - GlobalDoritos Mystery: Challenging a generation - Doritos - PepsiCo - AlmapBBDO - BrazilReal People Make a Real Difference - eBay - Interfuse Communications - United Kingdom, United StatesCook with Her - Puck - Arla Foods - FP7/DXB - Saudi ArabiaPeople with Determination - Emirates NBD - FP7/DXB - United Arab Emirates-Touch - Johnson's Baby - Johnson & Johnson Indonesia - BBDO Indonesia - IndonesiaThe El Paso Story - Prudential Financial - United StatesGender Violence - Tecate - Heineken - Nomades - Mexico
To see the shortlisted case studies in the Effective Use of Brand Purpose, please view at www.warc.com/warcawards.prize[2]. With judging ongoing, the shortlisted papers in the Effective Innovation category are already released. The Effective Content Strategy and Effective Social Strategy shortlists will be announced shortly.
The annual WARC Awards scheme is a global search for next-generation marketing effectiveness. It is free to enter and there is a $40,000 prize fund for the winning papers spread across the four categories, each one with its own high calibre judging panel and set of Special Awards.
About WARC
- your global authority on advertising and media effectiveness
warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.
Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.
Contact:
Amanda Benfell PR Manager +44 20 7467 8125 [email protected][3] Source: WARC[4] Topic: Press release summarySectors: Media, Advertising[5][6] http://www.acnnewswire.com From the Asia Corporate News Network
Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
References
- ^ www.warc.com/WARCAwards/purpose-judges.info (www.warc.com)
- ^ www.warc.com/warcawards.prize (www.warc.com)
- ^ [email protected] (www.acnnewswire.com)
- ^ WARC (www.warc.com)
- ^ Media (www.acnnewswire.com)
- ^ Advertising (www.acnnewswire.com)
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