End of the line for P O: why is Australia such a tough market for the cruise ship industry?
- Written by Freya Higgins-Desbiolles, Adjunct Senior Lecturer in Tourism Management/ Adjunct Associate Professor, University of South Australia

Miami-based cruise operator Carnival Corporation has announced it will retire its P&O Cruises Australia brand in March 2025.
The decision marks the end of the line for an iconic cruise brand in Australia and the Pacific, after nearly a century of operations.
Parent company Carnival has been on a campaign of international...