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Ads from Hell: how a pizza brand’s marketing reveals NZ’s shifting religious attitudes

  • Written by Dan Fastnedge, Lecturer in Advertising and Brand Creativity, Auckland University of Technology
Ads from Hell: how a pizza brand’s marketing reveals NZ’s shifting religious attitudesGetty Images

Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs – and sometimes expose our political differences.

But where do lines of acceptability or offensiveness get drawn? Earlier this year the New Zealand Advertising Standards Authority (ASA) announced...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...