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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Written by Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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