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Does ‘made with love’ sell? Research reveals who values handmade products the most

Written by Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often cast as...

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Job scams create hiring risk for Australian businesses
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Chinese companies are increasingly taking on foreign governments. It’s not just the Port of Darwin
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Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

A Practical Buyer’s Guide to Inspecting Older Queenslander Homes
Queenslander homes have a certain pull. High ceilings, timber details, wide verandas, and that unmistakable character you do not get from newer builds. But charm can sometimes mask complexity. Buying…

How You Can Ensure You Are Safe from Workplace Accidents
Workplace safety is crucial for maintaining a productive and healthy environment. Accidents at work can lead to serious injuries, financial losses, and decreased morale. However, by taking proactive measures, employees…
Underuse of migrants’ skills is costing us billions. Discrimination often starts at the job interview
David Gray/AFP via Getty ImagesPathways to resolving Australia’s skills shortage were a key discussion point at the government’s recent economic reform roundtable. One of those discussions specifically focused on the…
Create Positive Cross-Cultural Experiences through Playgroups
The international playgroup provides a novel and exceptional educational experience for children between the ages of two and five. This program endeavours to boost various facets of the children's development…

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement. Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

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The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems As Australian hospitality venues grapple with...

Does ‘made with love’ sell? Research reveals who values handmade products the most

With no easy options, RBA raises interest rates for the third time to quell inflation

The Victorian budget is cleverly structured for an election. But is it too late to make a difference?

Job scams create hiring risk for Australian businesses

NZ-India free trade deal: were early fears about immigration and investment justified?

With a shrinking population, China needs new drivers of growth. Consumer spending has yet to fill the gap

Chinese companies are increasingly taking on foreign governments. It’s not just the Port of Darwin

Traditions of Rural Bali at Villa Sabana

A Practical Buyer’s Guide to Inspecting Older Queenslander Homes

How You Can Ensure You Are Safe from Workplace Accidents

Underuse of migrants’ skills is costing us billions. Discrimination often starts at the job interview

Create Positive Cross-Cultural Experiences through Playgroups

“Time is running out to get Payday ready,” Brighter Super urges

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

The Rise of Mobile-First Venues

The risks of underinvesting in CX

Why Your Business Is Being Left In the Economic Dust: Nimble Risk Management During Uncertainty

How Contiki is Redefining Travel for Young Adventurers