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Business News

Marketing: The strategies you have to adopt

  • Written by News Feature Team


There is no lack of business nowadays and to make yours stand out of the crowd, a good marketing strategy should be adopted. Today’s successful marketer should be able to malleate current trends, use digital assets, manage online conversations and measure progress. A top-notch marketing plan is a must to coordinate those tasks. A few marketing options to make your business boom are:

Mobile Experience

Long are gone the days when users had only computers to access various sites. Nowadays, the increase in the use of mobile devices, can be felt. People are always on the go and their main way of connecting is through mobile phones. Marketing managers have to cater for the needs of all types of users, and offer them the best experience possible. Thus, mobile optimisation is a great way to flourish your business. Also, business owners should be able to attract potential clients by making their site responsive, and making clients feel that the devices they use, do not affect their fun. For instance, at UK’s top online bingo site - Lucky Pants Bingo, players can enjoy games on their mobile phones. Through either a mobile phone, a tablet or a computer, the player’s experience is not affected and they can have all the entertainment they want. Even if your mobile screen is small, the display of Lucky Pants Bingo will perfectly fit and adapt to your screen. When it comes to the bingo rooms, you can still talk to the chat moderators, enjoy the chat games and play your bingo games without any issues.

Use of Videos

It is a fact; people love to watch videos! For this reason, a good way to market your company is using videos. YouTube, Facebook and Instagram are the social media sites which have the most number of users, and using these platforms can be very useful. According to a study, engagement rates are higher when it comes to videos as users like to be entertained. Video ads make users want to watch is as a commercial, hence they will be more likely to be introduced to your business. Videos let users watch and listen to your company’s objectives without having to sit down and read an article. But, the video has to be entertainment, fun and visually catchy to arouse the interest of watchers. With Facebook’s live streaming of videos, you can even show people’s the events organised by your company, so that they feel valued.

Interactive Emails

Interactive emails are the new trends which lets people interact with their emails in their inboxes, without having to open another tab. This is a pillar in digital marketing, thanks to integrated HTML and CSS. Through these emails, customer can add items directly to their carts, choose various colours and styles or even try some games. This new add-on to emails might convince customers to use your brand. Interactive emails have proven to increase the click-through-rate hugely. Interactive emails will make your potential customers feel like your company is better than others and more advanced.