The ‘anxiety economy’ is booming. But should companies be profiting from our fears?
- Written by Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University

When the newly appointed chief executive of tracking app Life360 recently described the company as part of the “anxiety economy”, it sounded like a throwaway phrase. But it was also surprisingly candid.
The app, which allows families to track their children’s (or parent’s)...