Melbourne women are drawing a line in the sand, rejecting fear, vulnerability and outdated ideas of self-care, with the launch of a bold new partnership designed to help them look good, feel strong and take control.

Vainish Perks has partnered with Krav Maga Australia in a groundbreaking collaboration that merges beauty, wellness and real-world self-defence, delivering a powerful new model of empowerment.

The move comes as rising concerns around personal safety, home invasions and public incidents drive a surge in demand for practical confidence and protection skills among Australian women.

Founder of Vainish Perks, Svetlana Foox, said women are no longer willing to rely on surface-level self-care alone.

“Women are done with being told confidence is just about how you look,” Foox said.

“Confidence is how you carry yourself, how you protect yourself and how you move through the world without fear. This partnership brings those elements together in a way that has never been done before.”

A new definition of self-care

The partnership introduces Krav Maga training as part of the Vainish Perks ecosystem, positioning self-defence alongside beauty, hair and wellness services as a core pillar of modern self-care.

“Self-care is evolving,” Foox said.

“It is no longer just facials and treatments. It is about safety, strength, resilience and the ability to stand your ground when it matters most.”

She said the response from women has been immediate and emotional.

“We are hearing from women who want to feel safe walking to their car, confident setting boundaries and capable of protecting themselves if they need to,” she said.

“That is a very real shift.”

From passive to powerful

Krav Maga Australia, known for its work with vulnerable and trauma-affected women, brings a practical and deeply impactful dimension to the partnership.

The training focuses on real-world scenarios, helping women build awareness, physical capability and mental resilience.

“This is not about fitness or sport, this is about equipping women with tools they can use in real life, in real situations,” Foox said. 

“The psychological impact is just as important as the physical.  When women feel stronger, they carry themselves differently. That changes how they are perceived and how they respond to situations.”

A direct response to a growing problem

The collaboration is being positioned as a response to growing anxiety among women and families around safety.

“With everything we are seeing in the news, break-ins, assaults, unpredictable behaviour, women are on edge,” Foox said.

“They are looking for ways to feel in control again.  Traditional approaches are no longer enough.

“Awareness campaigns and conversations are important, but women are also asking for practical skills.  This partnership delivers that.”

Confidence beyond appearance

Foox said the partnership challenges the beauty industry to rethink its role in women’s lives.

“Beauty has always been about confidence, but we are expanding what that means,” she said.

“You can have your hair done, your skin glowing and still feel vulnerable. That is what we are changing.”

She said the integration of self-defence into a lifestyle platform creates a more complete form of empowerment.

“This is about confidence that is visible and invisible.  It is how you look and how you feel, but also how you respond when something goes wrong,” Foox added. 

A powerful new movement

The partnership is expected to roll out across Melbourne with growing interest from both consumers and industry operators.

Foox believes it represents the beginning of a broader shift.

“This is bigger than a partnership,” she said.

“This is a movement towards redefining what it means to feel strong, safe and confident as a woman today.  Women are no longer waiting to feel empowered, they are actively choosing it.”

About Krav Maga Australia

Krav Maga Australia is a leading self-defence training organisation delivering practical, real-world techniques designed to build confidence, awareness and personal safety across a wide range of individuals, including vulnerable and trauma-affected women.

About Vainish Perks

Vainish Perks is an Australian membership-based platform providing women with access to beauty, wellness and lifestyle services at concessionalised prices through a growing network of partner businesses. Founded by Svetlana Foox, the business is focused on making self-care more affordable while supporting local businesses to grow.

Website: www.vainishperks.com.au
Instagram: @VainishPerks