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Commodifying childhood: NZ children see marketing for unhealthy products 76 times a day

  • Written by: Leah Watkins, Associate Professor, Department of Marketing, University of Otago
Commodifying childhood: NZ children see marketing for unhealthy products 76 times a dayFertnig/Getty Images

Media headlines, industry figures and research confirm what many parents suspect: marketing to children has not only grown in scale but also in sophistication.

It now happens in a wider variety of contexts, both physical and digital, and in a more systematic, integrated and personalised way than ever before.

Children in Aotearoa...

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