..



.

Business News

The expert guide to refreshing your business for spring

  • Written by Melissa Haywood, Head of Vistaprint in Australia
Melissa Haywood
Melissa Haywood


You may have heard of a spring clean for your home, but the beginning of a new season is also the perfect time to deep clean, reorganise, and declutter your small business.

When was the last time you took the opportunity to revamp your website or revisit the goals you resolved to at the beginning of the year? Spring is the perfect time to dust off your marketing strategy and update your branding to ensure your company remains fresh.

Here are the five steps you can take to spring clean your small business for spring:


Clean up your goals

It is common to get caught up in the day-to-day responsibilities of keeping your small business afloat and neglect the goals you set for yourself at the beginning of the year.

Clean up your strategy on how you plan to achieve these goals by adjusting your everyday routine to include tasks that will steer you towards achieving your new year resolutions.


Scrub up your look

Your small business’ logo and aesthetic play an important role in the overall brand experience of your customers. Step back from your creative material and ask yourself whether your brand is modern and relevant, and if it aligns with the personality you would like to project in the market.

A whole style overhaul isn’t required to refresh your marketing approach- simply tweaking and renewing your materials through a new set of business cards or branded clothing can make a statement that will grab the attention of new and old customers.


Polish your social platforms

It is likely that your online and social media accounts were set up in the early days of your business.

Consider whether your website requires updating with progress on your business journey or new images to align with your evolving branding.

Ensure your social presence matches your business goals so that your Facebook, Twitter, and Instagram are a valuable and reliable source for customers looking to connect with your brand.


Sort your marketing material

From banners you use at tradeshows to sales brochures, it is important that your marketing materials are consistent with your brand’s key messages, tone of voice, and logos.

Draw on metrics such as conversion rates and return on advertising spend to evaluate the effectiveness of these assets and determine whether they need to be realigned with your goals.


Purge your preconceptions

The most successful brands are those that understand how their market sees them and their expectations of the service/product. To ensure you are tending to your brand’s health, undertake a scan of search engine results, online reviews and articles, and social media mentions.

This simple audit will reveal how much buzz you brand is responsible for creating, what it is that your customers enjoy about the business, and what needs improving in the coming seasons.


https://www.vistaprint.com.au/

Digital Agency

Business Daily Media Business Development

Exciting Things About Sydney

Sydney is one of Australia’s largest cities that boasts a population of over 4 million people. It is a city that is famous for its picturesque views, multicultural people, superb weather, ...

News Company - avatar News Company

Accor announces new partnership with Grab to help members Live Limitless

Accor has announced a new strategic partnership between its new lifestyle loyalty programme, ALL - Accor Live Limitless and South East Asia’s leading super app, Grab. The deal brings toget...

Accor Pacific - avatar Accor Pacific

Upgrading to Deep Pocket Sheets

So, you have this amazingly comfortable bed that has a built-in topper and you are struggling to find the right bedding. You need to look for a sheet called deep pocket sheets or mega fi...

News Company - avatar News Company

Food you need to try in Beijing

Beijing is a beautiful and interesting destination for any kind of traveler. However, foodies will find a new heaven and will be able to try out tasty, flavorful and sometimes very special...

News Company - avatar News Company

4 Best Budget-Friendly Attractions in Las Vegas

Perhaps no other city in the world deserves the moniker “Sin City” more than Las Vegas. This city has been illustrated in countless works of art as the place where dreams are made, lives a...

News Company - avatar News Company

Bahrain Property Show 2018: How does it reflect the real estate market development in Bahrain

It is no secret that the Arabian Peninsula and the Gulf Cooperation Council (GCC) countries are currently going through a lot of pivotal changes. Such changes do not include economic or po...

News Company - avatar News Company

Business Daily Media Business Reports

Di Jones real estate recognises high achievers

Di Jones celebrated its outstanding performers on Saturday (24 February 2018) evening at the Di Jones Real Estate Annual Awards.                               The bla...

Helen Hull - avatar Helen Hull

Eclipse Travel Expands Operations to New Zealand

Eclipse Travel, specialists in key adventure destinations such as Antarctica, the Arctic, Africa and Latin America, have announced today their expansion of operations to ...

Yvonne Kong - avatar Yvonne Kong

How medical professionals can benefit from an overall wealth management solution

As a health care professional, you have made it your life's work to focus on the care and health of the general public. While this kind of work can be extremely rewarding...

News Feature Team - avatar News Feature Team

Why Pinterest Should Be Part of Your Marketing Strategy

Pinterest is a growing social media platform that can deliver significant traffic to your website and new followers to your brand. With it’s steady growth and outrageous ...

Greg Nunan - avatar Greg Nunan

The top reasons why gyms fail

Steve Grant is a Business Coach and Founder of GymHub.com.au   Every month thousands of new trainers walk out of their 6-month course with the qualifications needed ...

Steve Grant - avatar Steve Grant

WHITE LABEL NOBA’s Winter 2016 season: Earth + Country

Taking cues from the warm winter colours of tobacco and caramel, and combining them with the strength of navy and the embracing lightness of whites and creams; and then...

Kath Rose - avatar Kath Rose

Former Etihad boss brings substantial event insight to PMY Group Board

Paul Sergeant PMY Group, the architects of the digital insurgency occurring at major venues across Australia and New Zealand, are delighted to welcome 35 year even...

Annie Konieczny - avatar Annie Konieczny

More training for coffee making than property sales: REINSW

Sydney 9 May 2016. An overhaul of education and training standards for the real estate profession must take place to help prevent illegal activities, according to the Rea...

Helen Hull - avatar Helen Hull