Naritas Finance



Business News

AI marketing platform Brandollo sets eyes on SMBs

  • Written by Daniel Paperny

The platform was one of 10 graduates from QUTCEA’s Collider 2018 program


Brandollo, a bespoke marketing and brand amplification platform for startups and small businesses, has today announced its official launch in Australia.


As a graduate of QUT Creative Enterprise Australia (CEA)’s accelerator program Collider, Brandollo is an exciting new marketing data and technology platform that aims to reduce the cost of marketing advice for small businesses, agencies and marketing consultants by up to 80 per cent.


The platform is powered by an artificial intelligence (AI) Marketing Assistant that draws on machine learning to understand its customer needs and deliver customised marketing and branding plans, together with a dynamic workflow project management tool and educational content aimed at providing an affordable and accessible way of amplifying your brand.


Founders Brian McCarthy and Marco Muscat, both originally Melbourne-based, found that CEA’s Collider accelerator program resonated strongly with their vision for Brandollo because it had the right mix of support and entrepreneurship that could help bring Brandollo to life. This prompted their temporary relocation to Brisbane and joining the accelerator program.


80% of small businesses struggle to afford the marketing support they need. We recognised there was a real opportunity to create something affordable and seamlessly easy to use that could help these companies take ownership of their brand,” McCarthy said.


Having previously worked closely with hundreds of brands, it was clear to me that small to medium sized businesses were really struggling to find help when it came to marketing. The launch of Brandollo means there’s finally a real alternative available to the thousands of businesses searching for affordable and customised marketing advice.”


Mark Gustowski, CEO of CEA, said Brandollo emerged from a strong cohort of ten startups in CEA’s Collider Accelerator program for 2018 and was one of the real frontrunners in driving the creative economy forward.


The program saw Brandollo receive coaching from international mentors and deep domain experts including Ian Mason (co-creator Virgin Startup UK), Leanne Kemp (founder & CEO Everledger) and Rachael Neumann (former Managing Director, Eventbrite Australia).


CEA’s Collider Accelerator is the nation’s first dedicated creative tech accelerator that fills an important industry gap to ensure creative founders are supported with niche area expertise,” Gustowski said.


We were really excited to have Brandollo come through this year’s accelerator as part of our 2018 intake and their astounding growth over the last couple of months has meant they are now well-braced to capture the attention and interests of customers and investors across the country.”


Where typical capital raises take often between three and five months, Brandollo’s was an oversubscribed seed investment round completed within six weeks, McCarthy added.


Aimed at small to medium sized businesses, startups and emerging companies, the platform counts ex-Adroll managing director for Asia Pacific Ben Sharp, former CEO of the Lederer Group Rob Lederer and 2018 QLD Pearcey Entrepreneur Award winner Peter Laurie among its key investors and has just completed a capital raise for an undisclosed amount.


"I was impressed by Brian and Marco's passion for solving a critical issue for small businesses. Brian and Marco are the ideal founding partners that complement each other perfectly and I saw them grow as individuals through the three month Collider program,” said investor Ben Sharp.


Blending machine learning with workflow management to deliver customised marketing plans for SMB is a real gap in the market. I'm excited to be involved in supporting their angel investment round, and not surprised this was oversubscribed."


This year’s Collider program saw Brandollo together with its cohort peers spend a week in Thailand where the startups were exposed to some of the fastest growing tech companies and most active investors in Asia Pacific. Brandollo was also given the opportunity to meet a range of angel, seed and Series A investors, as well as receive pre-seed investment of $30,000.


Mr Gustowski added that the launch of Brandollo was a terrific example of a local Australian growth story helping provide a platform for small to medium businesses and marketing consultants to grow their brand.


Brandollo’s wonderful success is a testament to the fantastic team led by Brian and Marco. They have shown how a local team with great ambitions can pave the way forward to be a real disruptor in the realms of brand marketing, amplification and creative enterprise,” Mr Gustowski concluded.


Applications for CEA’s 2019 Collider Accelerator program open in mid-January next year. For more information about the accelerator or to express your interest, please visit


Business Daily Media Business Development

Bahrain Property Show 2018: How does it reflect the real estate market development in Bahrain

It is no secret that the Arabian Peninsula and the Gulf Cooperation Council (GCC) countries are currently going through a lot of pivotal changes. Such changes do not include economic or po...

News Company - avatar News Company

Di Jones real estate recognises high achievers

Di Jones celebrated its outstanding performers on Saturday (24 February 2018) evening at the Di Jones Real Estate Annual Awards.                               The black-tie Gala Dinner s...

Helen Hull - avatar Helen Hull

Five Reasons Melbourne Rules

If you are traveling in Australia and have left Melbourne off your destination list, then you are going to want to reconsider. Many people consider Melbourne to the best city in the world...

News Feature Team - avatar News Feature Team

Making Friends During Your Campsite Stay

Part of the excitement of vacation is meeting people who you would never otherwise encounter. Staying at a campsite isn’t just about taking in nature. It’s also about sharing the beauty of n...

News Feature Team - avatar News Feature Team

Have More Fun On Your Business Trips

Whether you are a traveling salesman or someone who finds themselves on the road more than in their office you probably are grateful for any tips you can get especially if they involve havin...

News Feature Team - avatar News Feature Team

Traditions of Rural Bali at Villa Sabana

A Privileged Insight into the Traditions of Rural Bali at Villa Sabana  Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural...

Linda Lim - avatar Linda Lim

Business Daily Media Business Reports

Di Jones real estate recognises high achievers

Di Jones celebrated its outstanding performers on Saturday (24 February 2018) evening at the Di Jones Real Estate Annual Awards.                               The bla...

Helen Hull - avatar Helen Hull

Eclipse Travel Expands Operations to New Zealand

Eclipse Travel, specialists in key adventure destinations such as Antarctica, the Arctic, Africa and Latin America, have announced today their expansion of operations to ...

Yvonne Kong - avatar Yvonne Kong

How medical professionals can benefit from an overall wealth management solution

As a health care professional, you have made it your life's work to focus on the care and health of the general public. While this kind of work can be extremely rewarding...

News Feature Team - avatar News Feature Team

Why Pinterest Should Be Part of Your Marketing Strategy

Pinterest is a growing social media platform that can deliver significant traffic to your website and new followers to your brand. With it’s steady growth and outrageous ...

Greg Nunan - avatar Greg Nunan

The top reasons why gyms fail

Steve Grant is a Business Coach and Founder of   Every month thousands of new trainers walk out of their 6-month course with the qualifications needed ...

Steve Grant - avatar Steve Grant

WHITE LABEL NOBA’s Winter 2016 season: Earth + Country

Taking cues from the warm winter colours of tobacco and caramel, and combining them with the strength of navy and the embracing lightness of whites and creams; and then...

Kath Rose - avatar Kath Rose

Former Etihad boss brings substantial event insight to PMY Group Board

Paul Sergeant PMY Group, the architects of the digital insurgency occurring at major venues across Australia and New Zealand, are delighted to welcome 35 year even...

Annie Konieczny - avatar Annie Konieczny

More training for coffee making than property sales: REINSW

Sydney 9 May 2016. An overhaul of education and training standards for the real estate profession must take place to help prevent illegal activities, according to the Rea...

Helen Hull - avatar Helen Hull