Naritas Finance

..



.

SME Business News

The way of the future for business – the right attitude, the right staff, working remotely and technology

  • Written by Adam Santarossa


Smart small businesses are leading the way with a new approach that is lean, efficient, driven by strong internal processes - and based on trust.

 

Business owner Sue Papadoulis who runs PR firm Profile Media says while she’s been using the lean and efficient approach for 10 years, it’s just starting to become more acceptable and applauded within the business community.

 

“I employ six full time staff and one contractor – we all work remotely from our home offices in Sydney, Melbourne, Brisbane and Perth, relying on technology and solid internal processes to generate great results for our clients, who are also scattered around the country,” said Mrs Papadoulis.

 

“We’ve always done things quite differently to PR agencies and that flows through every element of our business – from the way we hire people, to the technology we use to communicate each day, and our approach to generating publicity for clients,” she said.

 

“Our team is largely made up of ex journalists who left outstanding careers in the media to join the world of PR – but they would probably never wanted to join a big PR firm in a city office and all that that entails.

 

“We call it PR without the BS.

 

“Early on I realised there are many journalists out there who have excellent experience and skills but just don’t want the daily commute to an office, whether that is because of family or other lifestyle reasons.”

 

“If I could offer these people jobs, they enjoyed in an environment that was flexible, but results focussed we could create a happy team who deliver amazing results for clients.”

 

Papadoulis has also seen the need for an agency to offer more than just traditional publicity.

 

Businesses now need increasing support for issues management, social media strategy and content creation.

 

Profile Media offers social media health checks, video testimonials, bespoke content, copywriting and more, making it a complete one stop shop for businesses.

 

“Versatility is so crucial for any journalist in this new media era, and it is no different for a PR company like us,” Mrs Papadoulis explained.

 

“It is one thing to generate publicity, but it is also crucial that a business leverages that publicity to help with sales,” she said. 

 

“Our social media expertise can help achieve that, and with 80 per cent of social media content now being video, it is crucial to have this tool in your arsenal as well.”

 

Profile Media have also established its own news site, ‘The Good News Movement’, where its journalists share positive news stories with the world.

 

Founder, Sue Papadoulis was behind the idea, a concept first generated when she was working on Perth radio years earlier.

 

“We’re tired of the negativity in the media. We’re on a mission to bring positivity to the world and show there’s an audience for good news.”

 

For more information on Profile Media - https://www.profilemedia.com.au/

 

What it’s like to work with Profile Media - https://www.youtube.com/watch?v=9qKWhM5rNP4

Business Daily Media Business Development

Bahrain Property Show 2018: How does it reflect the real estate market development in Bahrain

It is no secret that the Arabian Peninsula and the Gulf Cooperation Council (GCC) countries are currently going through a lot of pivotal changes. Such changes do not include economic or po...

News Company - avatar News Company

Di Jones real estate recognises high achievers

Di Jones celebrated its outstanding performers on Saturday (24 February 2018) evening at the Di Jones Real Estate Annual Awards.                               The black-tie Gala Dinner s...

Helen Hull - avatar Helen Hull

Five Reasons Melbourne Rules

If you are traveling in Australia and have left Melbourne off your destination list, then you are going to want to reconsider. Many people consider Melbourne to the best city in the world...

News Feature Team - avatar News Feature Team

Making Friends During Your Campsite Stay

Part of the excitement of vacation is meeting people who you would never otherwise encounter. Staying at a campsite isn’t just about taking in nature. It’s also about sharing the beauty of n...

News Feature Team - avatar News Feature Team

Have More Fun On Your Business Trips

Whether you are a traveling salesman or someone who finds themselves on the road more than in their office you probably are grateful for any tips you can get especially if they involve havin...

News Feature Team - avatar News Feature Team

Traditions of Rural Bali at Villa Sabana

A Privileged Insight into the Traditions of Rural Bali at Villa Sabana  Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural...

Linda Lim - avatar Linda Lim

Business Daily Media Business Reports

Di Jones real estate recognises high achievers

Di Jones celebrated its outstanding performers on Saturday (24 February 2018) evening at the Di Jones Real Estate Annual Awards.                               The bla...

Helen Hull - avatar Helen Hull

Eclipse Travel Expands Operations to New Zealand

Eclipse Travel, specialists in key adventure destinations such as Antarctica, the Arctic, Africa and Latin America, have announced today their expansion of operations to ...

Yvonne Kong - avatar Yvonne Kong

How medical professionals can benefit from an overall wealth management solution

As a health care professional, you have made it your life's work to focus on the care and health of the general public. While this kind of work can be extremely rewarding...

News Feature Team - avatar News Feature Team

Why Pinterest Should Be Part of Your Marketing Strategy

Pinterest is a growing social media platform that can deliver significant traffic to your website and new followers to your brand. With it’s steady growth and outrageous ...

Greg Nunan - avatar Greg Nunan

The top reasons why gyms fail

Steve Grant is a Business Coach and Founder of GymHub.com.au   Every month thousands of new trainers walk out of their 6-month course with the qualifications needed ...

Steve Grant - avatar Steve Grant

WHITE LABEL NOBA’s Winter 2016 season: Earth + Country

Taking cues from the warm winter colours of tobacco and caramel, and combining them with the strength of navy and the embracing lightness of whites and creams; and then...

Kath Rose - avatar Kath Rose

Former Etihad boss brings substantial event insight to PMY Group Board

Paul Sergeant PMY Group, the architects of the digital insurgency occurring at major venues across Australia and New Zealand, are delighted to welcome 35 year even...

Annie Konieczny - avatar Annie Konieczny

More training for coffee making than property sales: REINSW

Sydney 9 May 2016. An overhaul of education and training standards for the real estate profession must take place to help prevent illegal activities, according to the Rea...

Helen Hull - avatar Helen Hull