These celebrity-owned brands are the most profitable

The study revealed that Yeezy by Kanye West is the celebrity brand with the highest revenues, making 1.7 billion a year.

The study from Hey Discount analysed a number of celebrity-owned brands based on factors such as revenues, social media searches and engagement rates, to reveal which are the most profitable and influential.

View the full findings here: https://heydiscount.co.uk/celebrity-brand

Celebrity-founded brands with the highest revenues

Rank	Celebrity	Brand	Sector	Founded	Years in business	Estimated revenue (million $)
1	Kanye West	Yeezy	Fashion	2015	7	$1,700
2	Dr Dre	Beats Electronics	Entertainment	2006	16	$1,500
3	Jessica Simpson	The Jessica Simpson Collection	Fashion	2005	17	$1,000
4	Rihanna	Fenty Beauty	Beauty	2017	5	$550
5	Kate Hudson	Fabletics	Fashion	2013	9	$500
6	Jessica Alba	The Honest Company	Beauty	2012	10	$318
7	Kylie Jenner	Kylie Cosmetics	Beauty	2014	8	$300

Kanye West’s shoe brand Yeezy boasts the highest revenue - an astounding estimated $1.7 billion after only 7 years of business.

A close runner-up is Beats Electronics, first launched by Dr Dre and sold to Apple in 2014, which generates an estimated $1.5 billion in revenue.

Jessica Simpson’s clothing brand rakes in a massive $1 billion in revenue, making it the third biggest celebrity brand in terms of revenue. After selling the company in 2015, Simpson reclaimed ownership in 2021.

Celebrities making the most money from their brands

Rank	Celebrity	Brand	Total earnings from brand (Million $)
1	Rihanna	Fenty Beauty	$1,400
2	Kim Kardashian	KKW Beauty	$700
3	Kylie Jenner	Kylie Cosmetics	$600
4	Dr Dre	Beats Electronics	$500
5	George Clooney	Casamigos	$233

Officially a billionaire, Rihanna leads the ranking for celebrities making the most from their brands, as she owns 50% of Fenty Beauty, which is estimated to have a value of $2.8 billion, meaning Rihanna’s shares are worth $1.4 billion.

Kim Kardashian owns a 72% stake in KKW beauty which is worth around $500 million. In addition, she sold 20% of her shares in 2020, making $200 million on this sale.

Kylie Jenner made a gigantic profit of $600 million from selling 51% of her company to Coty Inc in 2019, making her the third highest-earning celebrity when it comes to monetising their brands.

Further findings:

The most influential celebrity brand on Instagram is KKW Beauty, the brand’s instagram account boasts five million followers, 52,503 average likes, and an impressive engagement rate of 1.68%.

Kylie Cosmetics has the highest number of followers on instagram, a staggering 26 million. However, the brand's engagement rate is inferior to that of KKW Beauty (0.22%).

The full research with a breakdown of the methodology can be found here.

These celebrity-owned brands are the most profitable

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