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Supermarket price gouging will be banned from July. Will consumers actually end up better off?

  • Written by: Sanjoy Paul, Associate Professor in Operations and Supply Chain Management, UTS Business School, University of Technology Sydney
A Woolworths truck is seen driving away.

This week, the federal government announced a ban on supermarket price gouging, aiming to get “a fairer go for families in their weekly shop”.

From July 1 2026, the new supermarket regulations will ban very large retailers (those with revenue of more than A$30 billion per year) from charging prices that are:

excessive when compared to...

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