UK Business

Dove’s latest ‘Real Beauty’ drive – and why AI will be harder to ditch than it thinks

Written by Francesca Sobande, Senior Lecturer in Digital Media Studies, Cardiff University

Can Dove square its reported anti-AI stance with its attempts to make artificial images more representative?iama_sing/Shutterstock

Beauty brand Dove recently announced it would not use models generated by artificial intelligence (AI) in its advertising campaigns. But is this really an anti-AI stance or merely the marketing of...

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