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Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?

  • Written by Josh Woods, Professor of Sociology, West Virginia University
Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?The kingdom hopes to have 135,000 kids playing golf in school by 2025 and plans to build 23 new courses by 2030.JulyVelchev/iStock via Getty Images

The recent merger between the PGA Tour, DP World Tour and Saudi-funded LIV Golf – now being reviewed by the U.S. Department of Justice over antitrust concerns – stunned the golf community.

A...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

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