Why is Halloween starting so much earlier each year? A business professor explains
- Written by Jay L. Zagorsky, Associate Professor Questrom School of Business, Boston University
Halloween is a fun, scary time for children and adults alike – but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations...