UK Business

How to spot fake online reviews (with a little help from AI)

Written by Nick Hajli, AI Strategist and Professor of Digital Strategy, Loughborough University

Before you buy something, or visit a new restaurant, or see a new film, you may be tempted to check out the online reviews. Researching what strangers think of the things we might like has become a familiar part of the modern consumer experience.

But how can we know which reviews to trust? Which ones are written by honest...

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