Should businesses consult shareholders before taking a stand on social issues?
- Written by Amanda Spry, Lecturer of Marketing, RMIT University
In 2017 many businesses took a stand on the Australian marriage equality plebiscite. We saw a comparable trend in recent months, as corporate Australia declared its position on the Indigenous Voice to Parliament.
This included everyone from the Big Four banks to Wesfarmers, Telstra and Rio Tinto. It was not only most of the ASX top 20 declaring...